Privacy Policy - Mercadeo

1. Introduction

Mercadeo ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

Account Information: When you create an account, we collect your name, email address, and organization details.

Usage Data: We automatically collect information about how you interact with our platform, including pages visited, features used, and performance metrics.

Tracking Data: Our tracking system collects referral clicks, conversions, and attribution data necessary for affiliate program operation.

Payment Information: If you use our managed service, payment processing is handled by third-party providers (e.g., Stripe). We do not store full payment card details.

3. How We Use Your Information

To provide and maintain our platform
To process affiliate tracking and commission calculations
To send transactional emails (welcome, payout notifications, alerts)
To improve our services and user experience
To detect and prevent fraud or abuse
To comply with legal obligations

4. Data Sharing

We do not sell your personal information. We may share data with:

Service Providers: Email delivery (Resend), hosting (Vercel), database (PostgreSQL providers)
Business Partners: Brands and creators share necessary data within campaigns they mutually participate in
Legal Requirements: When required by law, regulation, or legal process

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS), secure authentication (JWT), role-based access control, and regular security audits. However, no method of transmission over the Internet is 100% secure.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

Access your personal data
Correct inaccurate data
Delete your account and associated data
Export your data in a portable format
Opt out of marketing communications
Withdraw consent where applicable

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time. Some data may be retained as required by law or for legitimate business purposes (e.g., audit trails, financial records).

8. Contact Us

For privacy-related inquiries, contact us at [email protected].